Has this been tried before? Dealership takes new approach to selling cars
What do you think of this idea for generating more showroom traffic?
DealersEdge Daily Headlines
DealersEdge has found that there is no much that is truly new in auto retailing, but we had not heard of this approach to selling cars before. Have you?
As the Gainesville Guardian reports, Wade Raulerson Buick, Pontiac, GMC in Gainesville, Florida, wants to hire a group of 50 independent sales representatives to generate sales referrals and earn a per-unit commission for doing so. No specific education or experience is required.
The dealership is running a want ad looking for people who are at least 18-years-old with a driver's license and a phone. The independent reps will provide leads and make referrals to people who are in the market for a car. In return, the reps will be paid $250 for each resulting sale.
There is a short training session. Those who complete the training will earn $100.
The independent reps will not work in the dealership. The will be out in the community trying to generate referrals.
The set up envisions independent reps working part-time to supplement their incomes. In order to be considered “independent” the sales reps are permitted to have other jobs, as long as the other job doesn’t compete with the dealership. They will set their own hours.
The question again: Is this a new idea or have you heard of similar efforts by car dealers?