Friday, July 30, 2010

The New Buick Lacrosse continues to garner praise....

The new Buick Lacrosse has lived up to every bit of the hype here at Wade Raulerson Buick GMC except for one thing...Sales! Buick's new revolution of cars has come to be in a time of economic downturn when many mature buyers have decided to stay on the sidelines. We are ok with this - for now...it has ensured that in Gainesville and Central Florida, clearly the 2010 Buick Lacrosse is the car market's best kept secret.

Just this week KBB (Kelley Blue Book) announced the Lacrosse #1 as far as the most comfortable vehicles under $30,000 dollars. Guess who finished #2? Again Buick with the Lucerne. Toyota is lucky it wasn't a Top Five List as the Camry and Avalon snuck in at #9 and #10 respectively.

I don't want to give our customers and my readers the wrong impression...we are selling some Buick product and the Buick Enclave product continues to do well. All I am saying is that we are sitting on a bonified hit and that the masses just don't quite understand this yet. I feel like I am managing the Beatles right before they signed to Capitol Records!

Then Autoweek this week caught my eye. They paired the new Buick Lacrosse CXS with the Audi S4, BMW M3, Cadillac CTS-V, Hyundai Sante Fe SE, Ford Fusion Sport, Chevy Malibu LTZ and VW CC Sport. And guess what they said?




"The car that surprised me most was the Buick LaCrosse. It's good looking, quiet and has a beautiful, comfortable interior. I'm not saying it was the best car at camp from a performance standpoint, but it surprised me the most of any car there." - Wes Raynal "Autoweek" Editor

So Gainesville, Ocala, Lake City, High Springs...I ask you...how long can you stand on the sidelines?

Brett Morgan
Wade Raulerson Buick GMC
General Manager
bmorgan@waderaulerson.com