Please attach resume & applicable examples of Social Greatness or Written Communication!
Wednesday, October 22, 2014
Please attach resume & applicable examples of Social Greatness or Written Communication!
Friday, August 8, 2014
About two years ago we began tracking front end PVR throughout our auto group. OK not revolutionary but I'm not talking salesperson PVR I'm talking from the desk. But for each action there is an equal and opposite reaction. The negative was that now desk managers would run from low margin deals, internet grosses or deals on age pre-owned inventory. What we wanted was a culture of accountability...what we got was desk managers becoming good at playing matador.
John Marazzi had a solution. Instead of letting his one desk manager who would take any action (be it a detriment to his per copy) become the department laughing stock he created a top ten gross report. The report would pit each desk managers top ten grosses against the rest of the team. What we found was that the playing field was leveled and that when gross was there the so called low PVR performer was hanging with the big boys.
BUT today my mind was further blown. In the ever changing marketplace of pre-owned vehicles prices don't just change daily they change hourly. Now how could you compare a manager selling a 70 day old unit with 400 dollars of profit to another selling a fresh unit with 1800 dollars of wiggle room to retail? The answer is you can't. John Marazzi has changed all that. In transactional selling John has realized success is relative to the opportunity you are given and what you do with it. His price to sale gap report takes all that into account and gives managers a true relative measurement of their dealing success. Simple but effective thinking. Well done John and Brandon Honda!
Friday, August 1, 2014
July 31, 2014
Friday, July 18, 2014
I was low on sleep in my then role as a Floor Manager at Toyota of Tampa Bay but lucky for me Ross drove all the way down. Operationally John had some things going on I'd never seen before. The bottom line was that each step he found a way to maximize efficiency and get his most capable people in front of the customer every time. He was finding ways (and still is) of getting to what he felt consumers wanted and at the same time breaking sales volume records left and right (with happy customers too).
While my colleague ventured around the store I found myself alone with John in his office. He opened a long file drawer in his desk and asked me to come around to look. "Do you see that Brett," he said with a small trace of his New Jersey roots, "these are all the people who would love to come to work for me here in Fort Myers." As I looked down I saw, neatly organized, near a thousand filed job applications locked away below his desk. I believed John. Anyone with the drive, charisma, excitement and competitive spirit of a John Marazzi doesn't have to tell tales. He's going to just show you sooner than later.
Fast forward to 2014 and John has been partners with my father and I for nearly 2 + years. Everyday I learn from John Marazzi and I still see the very same instincts and energy I found in John some 8 years ago. Is he confident? Sure. Does he run in a million different directions each day? Sure, many successful business leaders do (He's a tough man to keep up with sure). He tries things others in his industry are unwilling to try. Is he perfect? Heck no, John can be fickle and change directions so quickly if he thinks something isn't working, sometimes maybe too quickly but hey, he's impatient. AGAIN --- many great people are. So when you meet John, do me one favor, just don't ever tell him NOT to do something. He'll just work all the harder to prove you wrong.
Brandon Honda is a place today unlike it has ever been. I'm proud to call John my partner and I am proud of what we are able to do as a team. John Marazzi's team is one I'd send my application to any day of the week.
Wednesday, July 16, 2014
Just in 2014 alone Brandon Honda has been acknowledged and recognized by three separate awards. The best news? One is the prestigious American Honda "President's Award" and the other two are based on online consumer ratings.
Brandon Honda is now the winner of the American Honda President's Award, was the 2013 Dealer of the Year for DealerRater.com and also an Edmunds.com "5 Star Dealer."
Tuesday, July 15, 2014
If you would like take two minutes and read the article below (or click here to read the original).
Wednesday, June 11, 2014
Tuesday, March 18, 2014
14 Lists About Improving Your Life That Were Written By People Who Have No Idea What They Are Talking About
I've just noticed "lists" are getting more and more popular in blogging. Actually they are all I see...
Lists as to 7 reasons mobile devices are bad for children, 10 miracle foods that can change your life, 4 positive thoughts that will make your day better...well you get the picture. So did you click on my post?
Thursday, January 9, 2014
Florida Governor Rick Scott stopped by our Brandon Honda store near Tampa this past Wednesday to reinforce a major proposal that could amount to $400 million in tax savings for Florida drivers. The tax break would reverse some of the legislation we saw in 2009 that sent tag renewals to record highs. As a dealership employee we often electronically administer this work for customers so naturally we heard the negative response in a major way. In my opinion this move is also a symbolic break from much tougher days...both for our state and car dealers.
|Brett Morgan, Larry Morgan, Florida Governor Rick Scott & John Marazzi|
#1) He's more personal than people give him credit for.
Like my father, Governor Scott is a mid-western boy by birth and college education. Also like my father he came from humble beginnings in life. He had done his research on my father and while that's what a good politician should do - it was a neat conversation to watch. Say what you will say about them both - but a self made man is exactly that in many respects. Success was neither given nor destined for either. In fact I would also throw our partner John Marazzi into that same breath. These are men who have succeeded in life through hard work, determination in spite of what others were able to provide them in life. Their lives have been more about what they have been able to provide to others in the way of opportunity, growth and success. Don't feel that way about the Governor? That's fine but I'd read this human interest piece and take a break from the politics for a minute.
The Governor also made light of his friendly competition with Texas Governor Perry and a small bet he had with the Alabama Governor over the recent BCS National Championship between Auburn and FSU.
#2) He looks like Peter Garrett, the lead singer from Midnight Oil.
Ironic maybe that Garrett, is now an Australian politician. Wait? As I was creating this graphic below I googled both names hoping someone already did my work for me. They hadn't, but I did realize Jon Stewart from Comedy Central had already made this joke. So not cool. Jon went to my rival college (College of William and Mary) as I am a Richmond Spider. I no longer like my own joke. At least if you know of Midnight Oil we know you have good taste in music. Moving on...I digress...
Truth is we probably always spoke this way, save maybe the "asshat" remark. It's Social Media that has now given every one a voice into a stranger's living room and that's both exciting and terrifying to me. Freedom of Speech is important but I'm probably not wrong if I am assuming that these are opinions being formed on a few basic factoids. I'm trying to be more balanced in my approach in life. Am I saying that the Governor deserves your respect just because he is the Governor? No. What I am saying is that if a large majority don't we probably aren't moving anywhere as progressing people. In walking the room that evening and speaking with many of my business associates we all agreed we wouldn't have the stomach for politics. CAR DEALERS not being able to stomach something? Yes. That's what I said.
When Governor Scott first got out of the car yesterday he first asked about the healthy of our business. It's funny, growing up with an entrepreneurial father you notice some things. One of my greatest takeaways is watching the personal growth opportunities a business leader can provide to so many. The Governor was pleased to hear our business was growing in the post-recession and eluded to a Florida's fiscal health and the success of "smaller government" and a solid foundation moving forward. This philosophy right here is at the core of what drives entrepreneurial America. I am a huge believer in the impact we've made in our communities as entrepreneurs. Bigger more inefficient governments can drain of our own tax revenues while stunting the growth of many whose success paves the road of opportunity for others. That's a BIG PICTURE issue that is effecting our state here and now.
I just hope the next time the Governor (or another politician you consider an asshat) sincerely speaks up, you listen - and don't get lost in the sound-bytes and "red herrings." You might just learn something.
Tuesday, January 7, 2014
Oh yes you can! And through the native Blackberry link application! It's easy!
2) Enjoy a "Siri" type experience.
Try the new "Built for Blackberry" application "Say It" which now runs "headless," meaning the window does not need to remain open.
3) Bluetooth stream music to my car --- which does not allow for bluetooth streaming.
I have a 2011 GMC Terrain SLT. In that production year bluetooth streaming of internet radio or really any media is not supported. How did I fix this?
I purchased a Blackberry bluetooth gateway and attached it in an attractive fashion (using velcro) under my arm rest. The gateway has a power source and feeds nicely into the auxillary port thinks to some good thinking by GMC. So now when I step near my car it's ready to rock tunes right off my phone.
4) I hear Blackberry doesn't have supported applications for E*Trade, Yahoo Fantasy Football, ADT, American Express, Nike +, SunTrust Bank and Klout? Also what about Google Drive?
Yep, that's true. But thanks to the beauty of HTML 5 and the best Blackberry browser ever I have simply created Home Screen links to these accounts. Don't like that? Well you can always try sideloading Android apps (I have done this and to mixed success). Google Drive? No problem, I'm utilizing the "Cloud Explorer for Google" application and I am all set.
Yes Blackberry 10 has some great applications that work very well with your Sonos wireless sound system.
Ok honestly, I'd be doing a lot more on Instagram if it weren't for the fact that they won't develop an application for Blackberry. Blackberry hasn't developed one either. The best experience I have found is with "Blackgram," a newer application available on Blackberry 10. Functions are to a degree limited but if you can't get to another mobile device at least I still can participate.
7) Blackberry Travel
I've tried to utilize other travel applications to organize my busy business/leisure travel life. Blackberry Travel is a native application that works well by pulling reservations and travel plans out of my e-mail. Want to search for local restaurants and get the weather to where you are going? It's simple. Also any flight changes or status updates come right into your Blackberry 10's notifications. It's fantastic.
8) Blackberry Messenger (BBM)
It needs some work but look for Blackberry to make a real investment here in 2014. Could it one day be a leader among the likes of Viber, WhatsApp, KIK Messenger and Snapchat? I repeat...needs some work! BUT everyday I do utilize BBM and wish more in the US did as well. The best upside is that unlike Apple's iMessage it's available on Android, Apple and BB devices. Can't say that for KIK and Snapchat.
9) Native integration with Evernote and Dropbox show why Blackberry still wants to build the best phone for business on the planet.
What did Melanie Griffith say in that Harrison Ford classic "Working Girl" in the 80's? A mind for business but a body for sin? Yeah that works here too. Maybe.
No idea what I'm talking about?
10) Video chat? Well until my friends come around to BBM Skype is where it's at...but it too does perfectly well on the BlackBerry 10.