Thursday, December 5, 2013

Facebook Retargeting? Thought of the Day...

Thought of the Day...

Wouldn't there be some supreme value to being able to use Facebook as a retargeting tool for your business? 

I think Facebook's appeal for businesses is essentially that it's not home to traditional marketing messages. Relationships with consumers can be fostered on Facebook (through your business page) in a non-threatening / non-hostile environment. 

So what if we could identify consumers on Facebook that had been on our website within the last say 60 days and retarget them? I just happen to think Social Retargeting (when possible) would be a hell of a lot more welcome and efficient than say a lot of general retargeting on the web. 

Does the technology exist to make this happen? I imagine Facebook (for some good reason) would make this very difficult to execute. 

Monday, November 25, 2013

Nicki Minaj's Aventador is from Lamborghini Sarasota?

Minaj's Lambo; Should we tweet her and let her know her car's origins?
So here is how the story goes. Nicki Minaj is driving a Lamborghini Aventador from Lamborghini Sarasota, one of our Morgan Auto Group dealerships just south of Tampa.

BUT she has no idea that she is...

That's right. Now how could that happen?

Well first of all I am sure she had a handler pick up the car for her --- but that's not the reason she doesn't know it's from us.

The reason is that we have every reason to believe that our Blue Roadster (which is now "Pink" thanks to Nicki's custom job) came from our dealership is this:

Post from one of our Associates...

We recently sold a Blue Roadster to a regional Florida "agency" representing an area "Sports Star." We found out sometime later the car was on the showroom of a well known California re-seller of used exotics. Lamborghini is pretty particular about who they let sell new Lambo's after all so upon hearing this news they were less than thrilled.

As a dealer I can't say I'm all that excited that essentially we were lied to by a domestic agent but I guess stuff happens. I also have to say there is a small chance that "Exotic Euro Cars" just did the custom work and didn't really sell her the car --- but they are saying they did...and frankly it would fit their business model to do so. So who made the play here? Not sure if we ever know though I may have some homework to do tomorrow.

Either way I'm hitting up Nicki on Twitter. I think she'd appreciates knowing the origins of her Aventador. :)


To check out more about Lamborghini Sarasota go to: 

Morgan Auto Group 

Saturday, November 23, 2013

Tampa Auto Show - Tampa Bay International Car Show is going on now at the Tampa Convention Center (November 22-24)

1) Show's Must See Display: Lamborghini 

It's the 50th Anniversary of Lamborghini and in case you missed the recent incredible 60 Minutes special about it, it's time for you to see what all the fuss is about.

The display is kind of buried in the back of the convention space's first floor but it is well worth peaking around to find. The Lamborghini display actually has one of the thirty 50th-Anniversary Lamborghini Aventadors that are making their way to the United States. They also share an entire room across from the Aventador display with several other Lamborghini's to look at. Last year because of allocation issues Lamborghini wasn't even able to display a single Aventador.

50th Anniversary Lamborghini Aventador (Only 100 Produced)
The Lamborghini display is manned and features inventory from Lamborghini Sarasota which is Tampa Bay's Premier Lamborghini store. You can find out more about Lamborghini Sarasota here:

2) Most Interactive Display: Toyota 

Toyota was giving away prizes, busy with amplified walk arounds (who knew the new Corolla was this exciting?) and had nearly every single vehicle in their line up represented. Several concierge desks also were available for consumers with specific product related questions. Well done Toyota you had a very well staffed booth. 

Notable: Chevrolet's Corvette Media Display was pretty great. 

3) Fun for the Kids

Try Ford's racing simulator. It is after-all the 50th Anniversary of the Ford Mustang. 

The Tampa Auto Show is brought to you by Motor Trend and the Tampa Bay Area New Auto Dealers Association. 

Friday, November 22, 2013

The New Tech Battleground: Messenger Apps

The way we communicate really isn't changing much these days. Text really is just text, after all right? Than why has the latest tech battleground returned to such familiar territory?

Right now the competitive landscape has never been greater with messaging services such as Kik, WhatsApp, iMessage, Facebook messenger and the resurgent BlackBerry Messenger all jockying for position. So is SMS such a poor platform that it needs to be replaced or enhanced? Are our data plans that poor where looking for WiFi based alternatives is a must? I guess so! And if there is a true advantage to using a third party application for messaging surely the greatest success will be software that plays well on all platforms, right?

Here is my quick read on who is coming up, going down and sticking around.

Choices...Too Many Choices...

iMessage (Apple): Fantastic service which offers integration across all Apple hardware iPod, iPhone, iPad and Apple laptop and desktop configurations. The supreme benefit is being able to carry a text conversation from a mobile device to a seated desktop environment. In my life when committed to Apple products I found that this helped me rely less upon e-mail for work related conversations (as long as those I was communicating with were iMessage users as well). Also iMessage unlike SMS carries across WiFi which means I found myself utilizing the service on planes with in-flight data. Negatives? Does not carry outside of the Apple platform. While iMessage is going nowhere I would also say unless a bridge is created for products outside of Apple iOS that it will never be a full on solution.

BBM Messenger: BlackBerry is making headlines for the vast amount of downloads their app is receiving since becoming available for both Apple and Android. The success however still has BBM outside of the top 100 downloaded apps in the US which means a great deal of BBM's success is internation. My biggest beef with BBM is simple. Since your account is based on a unique PIN and not tied to your cell number it is difficult to find other "friends" to chat with on the service. Also their is no way to "geo-search" for say new friends to speak with which will also stunt its growth. I will watch BBM updates moving forward; if they can say ... fix either of these issues they will see traction for sure.

Kik Messenger: Kik is stable and available across Apple and Android devices. It's not available for BlackBerry and while Kik does attempt to tie to a cell number to bring your "friends" before you I have also found that a good number of randoms are offered as people I already know...which is disconcerting to say the least. It's a good interface but I think this is the one competitor that BBM could really place in their crosshares...only time will tell.

Facebook Messenger: While FB Messenger also is a quickly evolving I think most people see Messenger as strictly a text application. It's multimedia functions for file and pic sharing are limited to a degree in what others can offer. Also when it comes to privacy Facebook (for good/bad reason) has always been under the gun. Facebook is pushing like other apps to tie accounts into an index searchable by Cell phones...I think many may be reluctant to do so.

WhatsApp: While my personal experience with WhatsApp is limited it is an attractive interface that integrates with cellular numbers. It's also available over the three main platforms in my life: BlackBerry, Android and Apple. Right now I see WhatsApp continuing to improve and conquer in the Messaging landscape.

Surely there are others to talk about as well that do similar things to the aforementioned applications: Skype, Snapchat, Yahoo Messenger (RIP?), GroupMe and our geo-friendly meeting apps like Whoshere, Blendr (Badoo) and Skout all could arguably be used to communicate and share information with friends. I have left them out for I don't see them relevant as a full service media / text solution. Possibly I could be wrong with Skype, who knows. Truth is I think the greatest success will come from a platform that can offer text, data share, video chat, geo-search and contact search integration. To me that would be an all-in-one solution that we could all get behind all the while still enjoying the freedom to sit on several sides of the hardware fence (Andorid / Apple / BlackBerry / Windows).

Thursday, November 21, 2013

Why I hate Dealership Apps and why our customers don't use them!

I had a dealership smartphone app in 2009. I was running (at the time) our lone domestic store in Gainesville, FL and I thought I was ahead of the crowd. I was ahead of my peers; therefore someone please hand me a gold star...right? Clearly having an application before your competition is a competitive advantage right? WRONG.

No matter what in store process I would install the application garnered ... well ... about 0% utilization. Why not? You could make a service appointment, contact a tow truck after an accident or browse our inventory all from this single app - it had some value. So why didn't it work?

For an application to work frequency is everything. If a smartphone user isn't using it everyday or weekly it simply gathers dust on the metaphorical "shelf" like an off target Christmas gift. Service intervals in our business are increasing not growing smaller and I feel this directly correlates with the ability of say a dealership service application to become successful. Because service is the most frequent activity someone has in relation to a dealership most dealership applications have been targeted as a service retention and revenue driver. BUT the frequency of visits or rather the INFREQUENCY of visits is still just too few over too long a time period for an app to garner any real value in my opinion.

A vender that builds dealership applications will tell you it's a great funnel or channel for long term communications with customers and in theory it's true. What do you do however when the customer abandons that funnel so soon after download? In short if people don't "use it" they "lose it," or rather the perception of any value that it would bring to their daily life. Sooo....while apps are hip and cool and a nice one may turn the head of the crew at your upcoming 20 group meeting...listen to Brett. Invest in a capable mobile platform and put your effort and energy there. You'll be glad you did. The web browser on a customer's smartphone is still one of the best "apps" there is.

Saturday, November 16, 2013

Why I still rock a Blackberry 10 instead of a iPhone 5 or Galaxy S4

My smartphone signature gets me a ton of grief.

"Sent from my BlackBerry Q10 Smartphone." 

You'd think people have become numb to Smartphone e-mail signatures by now. Well not mine. They notice. My co-workers (and some of them unmercifully) constantly take jabs at me. "Well I know you still enjoy your BlackBerry but that just wouldn't work for me," is a very common take that I hear. 

Truth is that there is a DAMN good reason that I still rock a BlackBerry. Like many former BlackBerry users I waited ever so patiently for the arrival of the Blackberry 10 platform. It took, some would say, the patience of job as launch after launch was yet again delayed. Blackberry missed their window.  

Like most I had moved on. First I picked up an iPhone 4s and then I tried a Galaxy S3. I really enjoyed the S3 but the text lag began to kill me. My next move was to an iPhone 5. I was changing phones like my fiance buys dresses and shoes but truth was I was more of a lady in waiting than anything. I would watch Blackberry 10 "teaser" videos and read reviews of product prototypes. My BlackBerry Torch hadn't measured up to BlackBerry's of days gone by and my tablet use as a compliment to my mobile experience was non-existent; was going back to Blackberry even a realistic option at this point?  

I still wanted my BlackBerry back. I was even willing to compromise to a degree after learning that BlackBerry 10 would bring a slew of new apps to the BlackBerry platform but leave many popular apps on the table with no scheduled development for the Blackberry 10 Operating System.  

So why at first chance did I come running back to BlackBerry? Easy. It's still the best damn messaging smartphone on the planet. Our company is still far too e-mail based...Miss an e-mail and you are out of the loop big time. Inner-group reporting and communication is nearly 100% through e-mail. Communication with our factory reps is the same. Also my personal foray into Social Media consulting was growing and the different kinds of messages I receive on a daily basis were carrying nearly equal weight. On some days a Tweet, a LinkedIn message, voice call or FB message might be as important as the last e-mail. On most devices that means opening up each native application to receive that message. I literally can't stand that. It's inefficient and managing my personal communication from app to app through individual notifications was only going to give me obsessive compulsive disorder down the road. I hate that to live my life it meant having 11 applications open on my personal device full time.

BlackBerry has always put a premium on giving you all of your mobile communication in one easy to find message "bank." Now called the "BlackBerry Hub" under the new BB 10 OS it is still the same concept BlackBerry users have grown to love. Tweets, FB notifications, Linked-In invitations and messages, SMS texts and e-mails from multiples accounts are in the same real time "bank" as the records of voice calls and voicemails. Frankly when I am rocking my BlackBerry and I am truly dialed in ... I miss less and accomplish more. It's more about the truest functions of a phone. 

Whether it's employee communication or connecting with customers I have learned one thing during the "communication revolution." That is that people have different preferences for how they will communicate with you. I remember a year ago I had an old friend who had complained to his mom that I had not returned his messages. Of course this remark made it back to me through my mom and it frustrated me. Yeah I receive over 250 messages a day but had I really not received his message? Well I had but it was a LinkedIn message. At the time my LinkedIn app was getting about as much play as my old Nirvana LPs so the message had flown under my radar.

BlackBerry is the underdog, understood. But it's still my best bet at productivity. 

With my BlackBerry this simply doesn't happen to me anymore. In the now the message that is being carried to your device is still important but now there are 17 different funnels and ways for people to reach out and find you. If you are going to play in the new Era you simply can't afford to have preferences. Simply stated if someone can find your account on an application that might just be where they try to reach out to you. 

And what about all the compromises I have made by going to BlackBerry? All of the apps that I am missing out on? I have been able to overcome most of this by enjoying BlackBerry's incredible browsing experience but also by supplementing my digital life with a kick ass Nexus 7 Google tablet. 

In the past I would argue that where my Smartphone had become a beacon of distraction...a siren constantly singing me to shipwreck (can you say Word With Friends?)...that by switching back to BlackBerry I know am more capable of performing the very tasks that a "Smartphone" should be in theory able to perform. 

Ok I am done ranting and I know you are still most likely not convinced. But hopefully this gives you some insight into how people should or truly do consume a device ... not simply a spec vs spec review of Blackberry versus the latest and greatest mobile tech.

Shoot there is a chance that BlackBerry as we know it doesn't even survive the fiscal year. Well that's ok. I am dialed in again waiting to hear from you and that is all that matters. Oh and there are many ways to get in touch. 

"Sent from my BlackBerry Q10 Smartphone." LOL

Brett Morgan

Monday, July 22, 2013

Brett Morgan makes 2013 Automotive News 40 Under 40

Brett Morgan owes his career in auto sales to the fact that his father was restless in retirement.
In 2004, Morgan had a radio-programming job in Virginia when his father offered him a different path.
Larry Morgan had sold his Tires Plus chain of 600 stores a few years earlier but decided he wanted back in the auto industry.
"He just called me up one day and said, 'Have you ever thought about selling cars?'" Brett Morgan says.
Brett Morgan at his home office in Tampa: Toyota of Tampa Bay
Since then, the father-son pair has expanded what began as a minority interest in a Honda and Volkswagen dealership into Morgan Auto Group, which has 11 stores and is ranked 78th onAutomotive News' list of the Top 125 Dealership Groups.
Larry Morgan is CEO of the Tampa-based group, and his son has had a variety of management jobs at its dealerships, including taking over an unprofitable Buick-GMC store in 2009 at age 30. At the time, General Motors had just shut down Pontiac and the store had lost $800,000 the previous year as the recession dried up sales.
Under Brett Morgan's leadership, Gainesville Buick-GMC swung to a $500,000 profit the following year. He attributes the quick turnaround to "thoughtful expense control" and persuading his father to let him hire people into key positions at a time when most dealerships were cutting staff.
Now, as variable operations director for the dealership group, Morgan says he applies sales and marketing strategies that succeed at individual stores throughout the group without taking a "cookie-cutter" approach. He also works to increase customer engagement and retention through social media.
Morgan also is involved with administering the group's Helping Hand Fund, which provides gifts and loans to employees in need.
Morgan says of his unusual business start with his father: "We've learned at the same time. We have an unusually great dynamic. I'm lucky that he was bored and failed at retirement."
-Nick Bunkley (Automotive News) 

For more on Automotive News "40 Under 40" follow this link:

Wednesday, April 24, 2013

Best Place to Buy a Toyota in Tampa Bay

There are many ways to determine the best place to buy a given product in a specific market. Google + Local reviews are often one way that consumers are able to decipher exactly who will give them the best and highest level of customer service during their purchase.
Toyota of Tampa Bay currently holds the #1 position in Tampa Bay as of April 2013 with Google +.

Top 5 Places in the Tampa Bay Area to Buy a Toyota (According to Google Reviews) for Hillsborough and Pinellas Counties:

#1 - Toyota of Tampa Bay's 23 rating is substantially higher than their local Tampa Bay competition:

2) Courtesy Toyota (Brandon) - 21

3) Stadium Toyota (Tampa) - 10

4) Clearwater Toyota - 15

5) Autoway Toyota (St. Petersburg) - 15

Click Here for Toyota of Tampa Bay on Fletcher 
"Fast, Friendly, Fair & Fun!"

1101 East Fletcher Avenue 
Tampa, FL 33612 
(813) 933-6402

Tuesday, April 23, 2013

What Best Buy Can Learn From Chick-Fil-A

When I am on the road a bit there is one business that seems to have a tractor beam on me. I can't get away no matter how hard I try. And that place is Chick-fil-A. In fact if you've seen me lately I am beginning to show signs of my affection for their original chicken sandwiches (around my waist). 

Their restaurants are always clean and employees polite. No matter how long the line is it always seems to move more efficiently than any other fast-food place I've ever been to. I love how when I say thank you they say "My pleasure," as if it was a computer program that had no other ability then to give you a polite smile and a Ritz Carlton reply rather than the typical nod or "your welcome." Watch their eyes while they work. Their employees are always paying attention. And not just to the customer from their line --- but to ALL GUESTS. 

Steve Hoggle (Honda of Ocala) and I recently attended the Automotive Leadership Roundtable in Miami, FL where a guest speaker (a real DEALER!) relayed his recent retail experience at Best Buy:

And I paraphrase: "It was time to buy my teenage daughter a laptop for school. We had some time before an evening commitment so we all agreed to head to Best Buy to purchase the laptop and then head somewhere for a fun sit-down dinner. At Best Buy it took forever to get anyone's attention. When we were finally waited upon I found the associate knew little about his product let alone the competitors products. Our decision became instantly less clear but finally after about an hour we purchased the laptop that we had actually initially come into purchase. Since our Best Buy experience ($1400 dollars for a new laptop) had dragged on we no longer had time for our sit-down dinner. We headed to Chick-fil-A for food to meet our time crunch." 

"The line was super long and I figured a frustrating evening was about to get more so. There was a young blonde women approaching our car so before I could get out of line I rolled down my window:"

Associate: "Sir we apologize for the wait this evening but we would like for you to enjoy a free sample while you wait to place your order" 
Me: "Thank You – Sure"
Associate: "My pleasure" 

"The line moved quickly and we checked our bags when we arrived at the delivery window. Everything that we had ordered was accounted for and in our bag."

Me: "Can I speak to your manager" 
Associate: "Sure is their something Wrong?"
Me: "No I'd just like to pay them a compliment" 

A minute later up walks the same young blonde girl from before (the one with the free samples, the one who was walking outside of the store in the drive thru). 

Me: "I get it. I get it. I get it. I just spent $1400 dollars on a laptop at Best Buy and $16.89 with your restaurant and I received a better experience HERE. Thank You" 
Manager: "My Pleasure." 

Lesson Learned: Culture is built through process but also by example. Never ask your associate to do something that you yourself wouldn't do. Lead by example. 

Thursday, March 28, 2013

Larry Morgan Sits Down with Automotive News

Larry Morgan recently spoke to Automotive News. This article has been re-printed without their permission. 


Larry Morgan built Tires Plus, now builds a dealership empire

Automotive News -- June 18, 2012 - 12:01 am ET

Read more: 
Larry Morgan, CEO of Morgan Auto Group in Tampa, Fla., became a car dealer seven years ago after selling his 600-store tire and auto-service business.
He is building an automotive empire in Florida and grooming his 32-year-old son, Brett, to take over the business.
Morgan's operation ranks No. 102 on the Automotive News list of the top 125 U.S. dealership groups, with retail sales at 10 stores in 2011 of 6,749 new vehicles and 5,160 used. After adding an 11th store, he targets sales of 12,000 new and 10,000 used vehicles in 2012. He wants to buy more dealerships but they have to be within driving distance of his current stores.
Morgan, 68, was interviewed by Staff Reporter Diana T. Kurylko.
Q. You got into the automotive business after running a successful tire business, right?
A. I built a company called Tires Plus from 35 tire centers to 600 all around the United States. We did $1 billion in sales annually, had 8,500 employees. I was Bridgestone's largest customer in North America, and they bought my business in 2000. I got bored being retired so I got into the car business with my son.
Why did you decide to become a car dealer?
I had planned to be a silent partner in a Honda-Volkswagen store in Tampa. One morning I decided to drop in on a sales meeting, and I was not very impressed with what I saw and heard. I thought maybe this was just a bad day for the management team. I went back a couple weeks later and saw the same thing. Not having direct hands-on knowledge about the sales process and vehicles and things of that nature, I realized that I might not be able to deal with all the nitty-gritty things, but I certainly had enough common sense and general knowledge of business to know that there was a better way. That is how I got smitten into the car business.
When was this? Did you buy the Honda-VW store?
This was in 2004. To make a long story short, my son worked for a big national company out of college for a couple of years. He and I had always planned to be in business together. The plan was he would join the tire and auto center business, but we sold it. He came and started selling cars, and consequently we went out on our own. I sold my 50 percent interest in the Honda and Volkswagen store. We bought a Toyota store and have been building our network ever since.
Where was your first Toyota store, and how is it doing?
In 2005 we bought Precision Toyota in Tampa and changed the name immediately to Toyota Tampa Bay. Business was rocking for several years -- we were selling 450 to 550 new Toyotas a month and 250 used cars. When the recession hit, we took a hit -- as well as in 2009, 2010 and 2011. The store has always done very well, and it has a good market.
What is your formula for success?
In the tire business going from 30 stores to 600, I certainly had experience in growing a business, and I found a lot of similarities between the tire and the car business. I am not a hands-on car guy that has a lot of practical day-to-day knowledge about selling cars. I have always been involved in the people side and getting people around me that know what they are doing and have good business practices. We have a very strong organization with very little turnover. We have more people standing in line to work for our company than we have places.
How is your son, Brett, involved?
He went through every chair that you can in a dealership. He has worked in the fixed side. He sold cars. He was an F&I manager. We were very disciplined and agreed that he had to stay in those positions long enough to truly know what he was doing and be good at it, not just a short-term tenure.
How old is your son? Are you grooming him to take over the business?
He is 32 and absolutely. He is very mature for his age, so we have that part behind us. He has a reputation in our company that he just didn't inherit the position; he earned it. He works well with all of the people in our company. I still do the acquisitions and the new-store development and oversee most of the financial aspects. But he is participating and growing and is part of every decision we make. He brings a lot to the table that we don't have elsewhere in the company.
For instance?
A big thing is the Internet and social media and all of those new ways of marketing and doing business. He is light-years ahead of all the rest of us. He brings that ingredient to our company along with all the more traditional abilities that go with running a car store. He loves the business, and he understands how important people are -- our customers and employees. He is obsessed with building a business for the long term and doing things the right way. He works very hard. He is a 24/7 guy and takes great pride in our organization. I am very proud of him.
Is there a long-term plan for turning over the business?
Yes, there is. I have several nonautomotive businesses. I am not the retiring type. I love to get up in the morning and go to work. I look forward to the day where I can spend less time working and more time relaxing. We do not have a definite date. We are constantly moving things from my plate to his.
How did you decide what stores you were going to buy? You have Toyota, BMW and Mini -- some very profitable brands.
It was a plan of attack. It didn't accidentally happen. Not being an automotive or a car guy, I spent a lot of time analyzing brands that I thought were not only good brands but had a good life to them. I paid a very fair price for a number of those stores.
What are your weakest franchises?
Buick, GMC and Mitsubishi in Gainesville. My Buick-GMC store is in a fairly small market, and Buick and GMC have somewhat limited market share. I do not want to give the impression that it is a bad store. The other stores are very high-performing. We sell a lot of cars, and we do a lot of fixed business, and we make a lot of money.
How many Buick and GMC vehicles do you sell annually?
About 450 between the two brands.
Are you shopping for new stores?
I get that question a lot, and my answer is always the same. I have done the airplane thing. I had stores from California to North Dakota to New Jersey and Florida. For many years I was a road warrior visiting my stores and at this stage in my life, I am not prepared to do that. My philosophy is: If I can drive to it, I am interested. My son and I have kept to that philosophy.
Larry Morgan
Age: 68
Company: Morgan Auto Group
Dealer since: 2005
Dealerships: 11 (Buick-GMC, BMW, Ford, Honda, Lamborghini, Mini, Mitsubishi, Toyota) in Florida
Annual total sales: 6,749 new and 5,160 used in 2011
Quote: "I spent a lifetime trying to figure out how to draw customers from car service departments to my Tires Plus stores. Now I'm trying to figure out how to get service customers out of those independent repair facilities back to my car stores."

Read more: 
Follow us: @Automotive_News on Twitter | AutoNews on Facebook

Morgan Auto Group 2nd Biggest Mover in this year Automotive News Top 125 Dealership Groups

March 18, 2013 
For Immediate Release: 

"Morgan Auto Group 2nd Biggest Mover in 2012 Top 125 Dealership Groups"
[Automotive News March 2013] 

Automotive News's Annual Top 125
The Morgan Auto Group out of Tampa, FL has moved from #102 to #78 in the latest Automotive News Top 125 Dealer Group Survey of the United States. This placed MAG as the second biggest mover in the survey. Morgan Auto Group is a franchised new car dealership group representing over 10 different brands in the Gulf Coast and Central regions of Florida: Honda, Toyota, Scion, Lamborghini, BMW, Buick, GMC, Mitsubishi, MINI and Ford. The group posted new car sales of 9,854 units 7,074 used units respectively with a total of $554 Million Dollars in total dealership revenue.  

The group is relatively new the the Automotive landscape. Larry Morgan purchased his first store Toyota of Tampa Bay in 2005 and has brought the same rate of growth that made him an industry name as the former owner and CEO of Tires Plus. The group's most recent acquisition of volume dealership Brandon Honda and the opening of their open point MINI of Wesley Chapel store aided in their "mover" status for 2012. 

In order of acquisition (or opening) since 2004: 
Toyota & Scion of Tampa Bay 
Honda of Ocala 
BMW of Sarasota 
Gainesville Buick GMC 
Honda of Gainesville 
Lamborghini Sarasota 
Ford of Port Richey 
Port Richey Mitsubishi 
Gainesville Mitsubishi 
Brandon Honda 
MINI of Wesley Chapel