Morgan Auto Group is 12 brands in 7 markets across 14 dealerships.
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BMW of Sarasota | Lamborghini of Sarasota | Brandon Honda | Ford of Port Richey | Mitsubishi of Port Richey | Honda of Gainesville | Honda of Ocala | Toyota of Tampa Bay | Sun Toyota | Gainesville Buick GMC | Gainesville Mitsubishi | MINI Cooper of Wesley Chapel | Kia of Columbia | VW of Gainesville
Friday, August 1, 2014
Morgan Auto Group Acquires Volkswagen of Gainesville
For Immediate Release July 31, 2014 Gainesville, FL
The Morgan Auto Group (based in Tampa, FL) has brought their lineup of unique brands represented to 11 with the acquisition of Gettel Automotive’s “Volkswagen of Gainesville.” Morgan Auto now has 12 dealerships on the Gulf Coast and in Central Florida where they currently have Honda of Gainesville,Gainesville Buick GMC, Gainesville Mitsubishi and Honda of Ocala in the region.
“We think that there is a ton of upside to the VW brand,” said MAG CEO Larry Morgan. “Volkswagen has a diverse lineup and a loyal following and we are looking forward to growing that business.” The Morgans are no strangers to VW, their first entry into the car business back in 2004 was with then partner Jason Kuhn and his Kuhn Honda Volkswagen store on Kennedy in Tampa. “The first vehicle I ever sold was a new Volkswagen Golf,” remarked Larry’s son and Morgan Auto President Brett Morgan. “It’s a neat brand that appeals to young, educated consumers and we are thrilled to be operating in a University town such as Gainesville, FL.”
Larry and Brett stated that they will continue to operate the store from the current location while a new facility is constructed. “Operations and the Customer Experience will remain consistent and we shouldn’t miss a beat in transition,” said Larry. “We look forward to bringing some of our own priorities to the store but that will be over time. For now, our focus will be in creating and maintaining a great customer experience in Gainesville.”
The Morgans have named Veteran Dealership Manager Tony Turner the new General Manager of Volkswagen of Gainesville.