Showing posts with label FL. Show all posts
Showing posts with label FL. Show all posts

Friday, August 1, 2014

Morgan Auto Group Acquires Volkswagen of Gainesville

For Immediate Release
July 31, 2014
Gainesville, FL
The Morgan Auto Group (based in Tampa, FL) has brought their lineup of unique brands represented to 11 with the acquisition of Gettel Automotive’s “Volkswagen of Gainesville.” Morgan Auto now has 12 dealerships on the Gulf Coast and in Central Florida where they currently have Honda of Gainesville,Gainesville Buick GMCGainesville Mitsubishi and Honda of Ocala in the region.
“We think that there is a ton of upside to the VW brand,” said MAG CEO Larry Morgan. “Volkswagen has a diverse lineup and a loyal following and we are looking forward to growing that business.” The Morgans are no strangers to VW, their first entry into the car business back in 2004 was with then partner Jason Kuhn and his Kuhn Honda Volkswagen store on Kennedy in Tampa. “The first vehicle I ever sold was a new Volkswagen Golf,” remarked Larry’s son and Morgan Auto President Brett Morgan. “It’s a neat brand that appeals to young, educated consumers and we are thrilled to be operating in a University town such as Gainesville, FL.”
Larry and Brett stated that they will continue to operate the store from the current location while a new facility is constructed. “Operations and the Customer Experience will remain consistent and we shouldn’t miss a beat in transition,” said Larry. “We look forward to bringing some of our own priorities to the store but that will be over time. For now, our focus will be in creating and maintaining a great customer experience in Gainesville.”
The Morgans have named Veteran Dealership Manager Tony Turner the new General Manager of Volkswagen of Gainesville.

Thursday, January 9, 2014

Rick Scott visits the Morgan Auto Group's Brandon Honda store on January 8, 2014

4 quick takeaways from my brief visit with Florida Governor Rick Scott

Florida Governor Rick Scott stopped by our Brandon Honda store near Tampa this past Wednesday to reinforce a major proposal that could amount to $400 million in tax savings for Florida drivers. The tax break would reverse some of the legislation we saw in 2009 that sent tag renewals to record highs. As a dealership employee we often electronically administer this work for customers so naturally we heard the negative response in a major way. In my opinion this move is also a symbolic break from much tougher days...both for our state and car dealers.

Brett Morgan, Larry Morgan, Florida Governor Rick Scott & John Marazzi

#1) He's more personal than people give him credit for.

Like my father, Governor Scott is a mid-western boy by birth and college education. Also like my father he came from humble beginnings in life. He had done his research on my father and while that's what a good politician should do - it was a neat conversation to watch. Say what you will say about them both - but a self made man is exactly that in many respects. Success was neither given nor destined for either. In fact I would also throw our partner John Marazzi into that same breath. These are men who have succeeded in life through hard work, determination in spite of what others were able to provide them in life. Their lives have been more about what they have been able to provide to others in the way of opportunity, growth and success. Don't feel that way about the Governor? That's fine but I'd read this human interest piece and take a break from the politics for a minute.

The Governor also made light of his friendly competition with Texas Governor Perry and a small bet he had with the Alabama Governor over the recent BCS National Championship between Auburn and FSU.

#2) He looks like Peter Garrett, the lead singer from Midnight Oil. 

Ironic maybe that Garrett, is now an Australian politician. Wait? As I was creating this graphic below I googled both names hoping someone already did my work for me. They hadn't, but I did realize Jon Stewart from Comedy Central had already made this joke. So not cool. Jon went to my rival college (College of William and Mary) as I am a Richmond Spider. I no longer like my own joke. At least if you know of Midnight Oil we know you have good taste in music. Moving on...I digress...



#3) The local Media is HARD on Rick Scott...

"They should be!" Stop muttering under your breath...I can hear you. Seriously, yesterday's announcement was a very positive thing. But since he had alluded to it previously at a Tampa press conference some 30 days ago this was most certainly overkill! I didn't feel that at all. This time he decided to return to an appropriate venue (locally owned car dealership), on a slow news day, and talk about the savings and this time with more specificity. I figured he'd gotten it right. Every piece of media written though basically waxed the same... 

"Clearly interested in publicity in the politically crucial Tampa area about a tax cut, Gov. Rick Scott made a second appearance in Tampa in less than a month Wednesday to talk about his proposed cut in vehicle registration fees."

Wow even the Tampa Tribune is worn out by two local visits in a 30 day period! Like you've never written virtually the same article before? Ha! 

#4) People don't see the big picture anymore in politics. They remember only issues (and moments) the media magnifies. And they speak with a venom that makes me sad for my generation. 

People don't look at the big picture, the small victories or potential future gains in politics. My guess is that between the "he's not personable" perception of Rick Scott and issues like the proposed drug testing of welfare recipients that he's gained some enemies. My opinion is that these things sort of become "Red Herring" issues in the sense that they aren't within the top 10 opportunities and challenges facing our state, but all the same they become defining. I would argue the same on the other side of the isle for what happened to former Governor Crist. His brief embrace with Barack Obama lead to his eventual political cross-over. The sad part is as state residents (specifically younger people) we hang our hats on these moments. We close our ears to Scott's vision of a state with a greater draw of large employers. We stop listening when he uses the example of cities like Austin, Texas as a creative and growing city he'd like to see replicated in Florida. We stop peeling the onion and driving towards the core of what could make a better Florida. We roll our eyes and say, "there goes the idiot who wants welfare recipients to be drug free to receive our benefits." When Governor Scott talked about us taking a greater, deeper pride in our state...I was moved. Those are the kinds of beliefs that can bring people from all walks of life together. We grasp at the negatives far too easily...

Don't believe me? Within moments of posting on our Facebook page about the Governor's visit we received the following comments: 

"Great you got to meet the Governor. Just sorry it was THAT one." 

"Ask him how much money he plans to make drug testing all of florida? He voted for drug testing for welfare and state employees because he owns the largest drug testing provider in Florida. Hes an asshat" 

"I couldn't agree with you more. Hes one of the worst thing thats happened to florida."

Truth is we probably always spoke this way, save maybe the "asshat" remark. It's Social Media that has now given every one a voice into a stranger's living room and that's both exciting and terrifying to me. Freedom of Speech is important but I'm probably not wrong if I am assuming that these are opinions being formed on a few basic factoids. I'm trying to be more balanced in my approach in life. Am I saying that the Governor deserves your respect just because he is the Governor? No. What I am saying is that if a large majority don't we probably aren't moving anywhere as progressing people. In walking the room that evening and speaking with many of my business associates we all agreed we wouldn't have the stomach for politics. CAR DEALERS not being able to stomach something? Yes. That's what I said.

When Governor Scott first got out of the car yesterday he first asked about the healthy of our business. It's funny, growing up with an entrepreneurial father you notice some things. One of my greatest takeaways is watching the personal growth opportunities a business leader can provide to so many. The Governor was pleased to hear our business was growing in the post-recession and eluded to a Florida's fiscal health and the success of "smaller government" and a solid foundation moving forward. This philosophy right here is at the core of what drives entrepreneurial America. I am a huge believer in the impact we've made in our communities as entrepreneurs. Bigger more inefficient governments can drain of our own tax revenues while stunting the growth of many whose success paves the road of opportunity for others. That's a BIG PICTURE issue that is effecting our state here and now.

I just hope the next time the Governor (or another politician you consider an asshat) sincerely speaks up, you listen - and don't get lost in the sound-bytes and "red herrings." You might just learn something. 

Saturday, November 23, 2013

Tampa Auto Show - Tampa Bay International Car Show is going on now at the Tampa Convention Center (November 22-24)

1) Show's Must See Display: Lamborghini 

It's the 50th Anniversary of Lamborghini and in case you missed the recent incredible 60 Minutes special about it, it's time for you to see what all the fuss is about.

The display is kind of buried in the back of the convention space's first floor but it is well worth peaking around to find. The Lamborghini display actually has one of the thirty 50th-Anniversary Lamborghini Aventadors that are making their way to the United States. They also share an entire room across from the Aventador display with several other Lamborghini's to look at. Last year because of allocation issues Lamborghini wasn't even able to display a single Aventador.

50th Anniversary Lamborghini Aventador (Only 100 Produced)
The Lamborghini display is manned and features inventory from Lamborghini Sarasota which is Tampa Bay's Premier Lamborghini store. You can find out more about Lamborghini Sarasota here:


2) Most Interactive Display: Toyota 

Toyota was giving away prizes, busy with amplified walk arounds (who knew the new Corolla was this exciting?) and had nearly every single vehicle in their line up represented. Several concierge desks also were available for consumers with specific product related questions. Well done Toyota you had a very well staffed booth. 

Notable: Chevrolet's Corvette Media Display was pretty great. 

3) Fun for the Kids

Try Ford's racing simulator. It is after-all the 50th Anniversary of the Ford Mustang. 


The Tampa Auto Show is brought to you by Motor Trend and the Tampa Bay Area New Auto Dealers Association. 

Monday, July 22, 2013

Brett Morgan makes 2013 Automotive News 40 Under 40

Brett Morgan owes his career in auto sales to the fact that his father was restless in retirement.
In 2004, Morgan had a radio-programming job in Virginia when his father offered him a different path.
Larry Morgan had sold his Tires Plus chain of 600 stores a few years earlier but decided he wanted back in the auto industry.
"He just called me up one day and said, 'Have you ever thought about selling cars?'" Brett Morgan says.
Brett Morgan at his home office in Tampa: Toyota of Tampa Bay
Since then, the father-son pair has expanded what began as a minority interest in a Honda and Volkswagen dealership into Morgan Auto Group, which has 11 stores and is ranked 78th onAutomotive News' list of the Top 125 Dealership Groups.
Larry Morgan is CEO of the Tampa-based group, and his son has had a variety of management jobs at its dealerships, including taking over an unprofitable Buick-GMC store in 2009 at age 30. At the time, General Motors had just shut down Pontiac and the store had lost $800,000 the previous year as the recession dried up sales.
Under Brett Morgan's leadership, Gainesville Buick-GMC swung to a $500,000 profit the following year. He attributes the quick turnaround to "thoughtful expense control" and persuading his father to let him hire people into key positions at a time when most dealerships were cutting staff.
Now, as variable operations director for the dealership group, Morgan says he applies sales and marketing strategies that succeed at individual stores throughout the group without taking a "cookie-cutter" approach. He also works to increase customer engagement and retention through social media.
Morgan also is involved with administering the group's Helping Hand Fund, which provides gifts and loans to employees in need.
Morgan says of his unusual business start with his father: "We've learned at the same time. We have an unusually great dynamic. I'm lucky that he was bored and failed at retirement."
-Nick Bunkley (Automotive News) 


For more on Automotive News "40 Under 40" follow this link: http://www.autonews.com/section/under40

Tuesday, October 2, 2012

In a Challenging Economic Climate Gainesville's Buick GMC Completes $2 Million Dollar Renovation



[Gainesville, FL], August 21, 2012:  Wade Raulerson Buick GMC has been entrenched in the Gainesville community as a family owned dealership (under a few names) for over 30 years and in 2012 has undergone a major face-lift amounting to $2 Million Dollars for the Tampa-based Morgan Auto Group. 

“We feel good about the store’s reputation in the past but we wanted to show customers (new and current guests) that we believe in the Buick GMC brand and want to provide them with a better experience,” said Wade Raulerson Buick GMC owner Larry Morgan.

“Times are challenging and Gainesville residents have many options when it comes to their new or used car purchase. We wanted to say that we are serious about earning their business.”

The remodel brings a covered and climate controlled service drive and write up area to Gainesville’s Buick GMC franchise as well as a remodeled showroom to showcase current models. “For the first time in maybe forever we will have our cars right inside our showroom to demo for our guests,” recalled General Manager Andrew Vislosky.

The facility will add increased capacity and comfort for service guests, media and business access for those who need to work while they wait and a children’s play area.

“I lived here in Gainesville for three years while working with our Buick GMC store. I made some fantastic relationships here and Gainesville is a special place to me,” offered Larry’s son and partner Brett Morgan.

“We continue to invest in Gainesville not based on today’s market conditions but because we are positive about the future here in Gainesville.” The remodel is set to be completed by the 1st week of November.