Friday, May 18, 2012

GM's Facebook Ad Pull Now a Part of Marketing Reorganization?

Just hours ago General Motors announced they would not be buying TV advertising space in this years Super Bowl. So the bottom line is this - GM is going through a top to bottom marketing reorganization. It is now obvious that their decision to pull $10 Million in Facebook advertising was not an isolated decision. So now I ask you? Doesn't GM look a little opportunistic in the way they released the Facebook news days before we learned (as Paul Harvey would have said) "the rest of the story?"

Does this news worry you about the future and vision of General Motors? Does it weaken their argument that Facebook advertising is ineffective? Kind of seems like General Motors may not be the best person to ask.


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