I recall the first time I saw the movie wondering how anyone could have even finished a drink in the time it took Vince Vaughn and company to arrive, take in the scene and then quickly depart. The funny thing is ... I thought that bar looked cool! The bar lighting was nice, ladies looked fine not to mention it seemed hard to find and semi-exclusive. But Charles time and time again cracks me up by launching into a dry and cocksure, "This place is dead anyway."
Tonight I was thinking about Google + and this scene came to mind. Google + really is a fourth mover in what has become a complicated world of Social Media. Yes that's right Socialites I am counting 1) Friendster 2) MySpace 3) Facebook and now 4) Google +. Google + is not so different from the "Swingers" bar that seemed so full of promise that Charles was so quick to dismiss. Remember when Google + was invite only (semi-exclusive)? It's got a great design template right? No denying that! Facebook has already ripped a page out of the Google + mobile app by bringing bigger pictures to your handheld. On the outside Google + does still have the "Google" in it correct? So there you go. Google + is that semi-exclusive LA hideaway with a sharp looking bouncer and great lighting on the inside...
So what's the problem? Well the problem is ... "this place is dead anyway!" Google + has never been able to gain the critical mass in most people's circles to gain any real social media traction. It's like a bar full of people that seem unapproachable. When I login engagement is nearly unattainable because I have so few friends participating in the "conversation." For Social Media to fire on all cylinders there has to be a conversation that is ready to join. Right now the pockets of chatter aren't enough for the average user to stick around.
What might happen: Google + is going to open up your mouth and cram itself down your throat! Don't believe me? Fine! I was at Google's Mountain View two weeks ago and listened intently as several "Googlers (Google Employees)" described Google + as the SPINE of GOOGLE! Google is not a Jellyfish so surely how could Google + become their spine? Truth is Google is going to find a way to take your Gmail account, your Google Drive account, your Google Places account and make it become a Google + page. If they can do that successfully it is possible that more Social users would stick around for some "one stop shopping."
What may keep it from happening: No one likes a chameleon. Google + is going to take steps to make sure they don't walk in the similar steps of Facebook which means blazing a new trail. I do believe Google is capable but that is a tough challenge. Essentially without further innovation (and trust me Facebook will do their best to keep up) Google + will continue to be a place that is "dead anyway."